Allen & Heath’s iLive digital mixing system was selected by promoters, Cato Music, to manage FOH and monitors on the British Music Embassy stage at this year’s iconic SXSW festival in Austin TX, USA. Showcasing the UK’s brightest new bands and artists, the British Music Embassy was exclusively based at downtown Austin’s Latitude 30 club, where an iDR-48 MixRack and iLive-T112 Control Surface was installed at FOH, digitally split using a Dante networking card to a duplicate iDR-48/T112 for monitors.
Roland Corporation U.S. will be joining West L.A. Music for the ASCAP Expo 2012 with an industry-leading collection of musical instruments and equipment built specifically with performing and recording musicians in mind. During this year’s show, an exclusive lineup of Roland’s premier gear will be publicly unveiled in the U.S., making Expo-goers visiting the West L.A. Music compound among the very first musicians in the world to experience Roland’s groundbreaking 2012 roster in person.
Genelec, the world’s longstanding pioneer in active monitoring, announces the appointment of California-based firm Image Marketing West to the position of Sales Representative for the Northern California region. John Conard, Genelec USA National Sales Manager, Professional Products, made the announcement. Image Marketing West principals Chuck Rufkahr and Chris Miller will lead the rest of their sales team in their efforts.